online marketing

As internet has become the part and parcel of our life,eMarketing is taking its wings to fly higher.Its a technique, implementing new marketing techniques through internet.It is one of the emerging technology upon which one can rely on.eMarketing is gaining its importance nowadays.This could be because of several reasons,
1. Easy availability of goods.
2. Cheeper.
3. Internet provides large amount of information about a product.
4. Product will be in your door steps within few days of odering.
5. Customer need not wait in long queues to get his/her desired product.
6. Customers compete eachother to grab certains products(like iPode) at the time of release itself.
7. Less overhead for marketing people.

Even though it has got several advantages over traditional marketing techniques,there could be some problems that needs to be kept in mind before one jumps into eMarketing.This include
1. Guarantee on the quality of goods purchased is cosiderabily less.
2.Delay in the delivery process.
3. Customers may loose their money when goods are not delivered.
4. It doesnot ask for customer feedback.
5. Chances are there like customers are cheated by using unauthorised sites.
6. Delivered products may suffer defects during transportation.
7.Customers sometimes have to pay extra (as tariff/ shipping cost) at the time of delivery.
8.Common people who support the marketing feild(around 60% of market share) are unaware of this new technology.
9.Customer doesnt get a chance to familiarize the product before ordering it.

It could be made better through
1. Creating awareness about this technique amoung common people.
2.Provide Wifi network all over the world.
3.Guarentee that good products are delivered.
4.Marketing departments of every company should work efectively.
5.Ontime delivery system.
6.Effective collabaration with various transportation comapanies.